IKEA Is Starting To Sell Its Own Category Of Turntables & DJ Equipment

IKEA is on its way to revolutionizing just how passively enthusiastic we can be about home decor and entertainment. The Swedish-founded Dutch-based company, famous for providing legions of millenials with bare minimum furnishing essentials, is getting into the home entertainment game by announcing a line of DJ equipment.

IKEA has always been a good place for DJs to buy their own home studio, but now the company is taking it further by announcing a partnership with Teenage Engineering to produce “a line of home DJ, audio and party equipment”.

Research shows 65% of all Millennials aged 18-29 year olds play music to get a “homely feeling.” With proof of just how insatiably music is consumed in the home setting, IKEA was inspired to get in on the audio obsession. Michael Nikolic, Creative leader at IKEA Range & Supply, explains:

“We know that for younger people spontaneity is key. The idea of gathering some friends could become a reality in minutes. What is then needed at home? Or maybe you want to bring along the party somewhere else?

Together with Teenage Engineering we want to explore the possibilities of bringing the party with you and what else you need for a great party.”

“In Frekvens, we want to make products that everybody can grasp and handle,” says Teenage Engineering CEO Jesper Kouthoofd. “Even those who are not so tech-savvy should swiftly be able to understand and use the products. And that, I guess, has been the biggest challenge, to find the right balance between technology and user friendliness.” Watch a video of Teenage Engineers' CEO Jesper Kouthoofd discussing the collaboration here.

Under the name “Frekvens” (the Swedish word for “Frequency”), the range is due in February 2019, and initial design concepts include “a vinyl player, guitar, speaker and party lighting”.

You will soon be able to pick up kit like this as you tramp the aisles of IKEA shopping for stuff for your home.

#DJGear #HomeDJgear #IKEA